Life and Health Insurance MarketingCovers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.
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Contents
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An Introduction to Marketing
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2 |
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The Environment of Marketing
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24 |
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Marketing Planning
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55 |
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Copyright
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31 other sections not shown
Common terms and phrases
activities advertising agency manager ance annuity areas Association behavior benefits brand broker-dealer brokerage brokers buyers campaign career agents Chapter clients commission company’s compensation competition competitors consu consumers contract corporate costs countries coverage customers designed direct response marketing distribution channel distribution system distributors effective employees environment ethical example expenses factors federal Figure financial services group insurance growth health insurance home office income increase individual insurance companies insurance industry insurance markets insurance products investment keting laws licensed Manulife Financial market conduct market segment marketing mix marketing plan marketing research ment method NAIC NASD needs objectives offer operations organization organizational pany percent personal selling policyowner potential PPGAs pricing objectives primary problem prod product development product line profit programs prospect purchase decision regulation regulatory sales promotion specific sumers surance target market tion trade types ucts Underwriter United variable